book marketing

How to make a publishing logo or imprint “button” for your book cover design

I recently gave this blog a facelift, and since I’ll be publishing four books this year under the umbrella of my personal brand Creativindie, I needed a logo for my book covers. I hadn’t worried about this for the ebooks, but I’m getting organized and putting out some high quality paperbacks as well. Most books have a small publishing imprint …

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How to make an author website or book sales page that doesn’t scare away your readers

For years I’ve been dancing around the idea of offering author websites. I’m a WordPress pro PLUS a graphic designer, so I’ve got the skills – and WordPress author websites are in huge demand and average around $1000 to build. Why I don’t do it? I don’t want to become the author’s life-long tech person who helps them change pictures …

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Why having a Facebook author page for your book is (mostly) useless

You’re writing a book. You want to make sure you do the marketing part right so people know about it, buy it and read it (so that they can rave and tell their friends about it). You know having a “Social Media Strategy” is important, so you might be thinking about setting up a special Facebook page for your book …

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How to save thousands of dollars publishing your book (9 reasons you shouldn’t work with a small press).

I’ve been sitting on this post awhile. It’s opinionated. I’m rankled. Which means my judgment may be clouded, and I don’t want to pass my cloudy judgment on to you. On the other hand, I’m getting pretty damn good at helping authors publish books and just about every aspect of self-publishing. I can take a book, format it in InDesign, …

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The only New Year’s Resolution you really need, and how to make it happen in 2014

Today I noticed a few posts popping up on blogs I like about doing a 2013 “Year in Review” and mapping out goals and New Year’s Resolutions for 2014. This is something I’ve usually done on my Birthday (Dec. 22nd) or Christmas, or closer to the new year. Setting and achieving goals has been a huge part of my life. …

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How I got banned from KDP (and what happens after your account is deleted).

In an unexpected Christmas surprise, I got some emails today saying Amazon had deleted my Kindle Direct Publishing accounts, I can never publish on KDP again, and they aren’t required to pay me for previous sales. This happened during the height of my new book launch, when I was #1 in all my categories, and just starting to build reviews. …

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How to format your book’s sales page listing on Amazon.com (through KDP or Author Central)

The last time I added a book to Amazon (2011) things were a little different, and I had to learn to tricky, not-quite-html code. But the situation has improved. From what I understand (as of Nov. 2013) or so, you can login to Author Central and manage your book description, but on Author Central you can only use the html …

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The confusing double standard between indie and “normal” publishing (as it pertains to book cover design)

DIY book cover design template in MS Word

Something interesting I thought I would bring up, because I encounter it often in my work with indie and self-publishing authors. If you do a search for “best cover designs”, you’ll routinely see covers that designers love – like on this page. And they are very clever, very clean and simple, usually “flat” or “retro” styled, because it’s cool to be …

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DIY December – Can you tell these book covers were made in MS Word?

I’m about ready to launch a package of DIY book cover templates in MS word, to give indie authors and affordable options for high quality cover design. I’m trying to bulk upload to Pinterest (where “DIYdecember” is trending) but alas, Pinterest is fickle, so I’m going to upload some of my favorites on this page as well so I can …

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