book marketing

5 common book cover design myths most indie authors believe

I’ve been designing covers for a few years, and I often have to confront cover design myths perpetuated by indie-publishing gurus and thought leaders. There’s a lot of advice out there for indie authors, and some of it is contradictory, which has the unfortunate effect of allowing indie authors to accept the advice they like and agree with, and ignore ... Read More »

What authors need to know about conversion, split testing and lead generation

Most authors don’t know enough about business. While some savvy non-fiction authors succeed through grit, willpower and constant bullhorning, the majority of authors are making a mess of their book marketing and promotion, using decade-old techniques and advice, which will move few books off shelves and even worse, can be detrimental to an author’s professional reputation. So I’d like to ... Read More »

Highlight and Share WordPress Plugin, for Indie Authors (and anyone else who wants more traffic)

It’s tough to get savvy readers to share your content. Give your visitors some extra motivation with this stylish and simple plugin. Highlighting any text prompts a customizable pop-up to quickly share that text on Twitter or Facebook. Share buttons at the top or bottom of your WordPress post are common. There are a variety of plugins to make sharing ... Read More »

Why I don’t ship my pants or anything else until I’m ready

In most regards, I think authors and artists have a lot to learn from the young entrepreneur crowd chilling in San Francisco and Silicon valley. They are reckless overachievers and productivity chasers with their eyes on the end goal. They are developing “minimal viable products” to test out the market and then “hustling” and “being scrappy” until they “get shit ... Read More »

Mark Coker’s tips for ebook publishing success: anti-marketing tricks that work!

I stayed up late to watch the Alliance of Independent Authors’s Self-Publishing Advice Event with Mark Coker (founder of Smashwords). His advice for ebook publishing success resonated with me, because so little of it was about marketing your book. Indie authors perversely focus on marketing, social media, and “getting the word out” about their book because they are loathe to ... Read More »

The two types of self-publishing websites for indie authors: those that support you, and those that screw you

Websites for self-publishing authors can be divided into two camps. 1) Those offering authors services They write posts to get you to buy their book formatting, book conversion, book covers, author websites, book marketing, etc. 2) Blogs run by indie authors themselves These are full of tips and tricks and useful content. They teach you how to do things, inspire ... Read More »

How to promote a book when you’re not Tim Ferriss: book marketing for regular people.

I just got an email from Tim Ferriss with his latest stunt: “Opening the Kimono to 200 People and Baring It All”. After proving that he knows how to make a bestselling book marketing campaign, with two books as long term New York Bestsellers, everybody wants to know Tim’s promotion secrets. And for the first time, he’s revealing it all at ... Read More »

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