book marketing

How to draw camels (aka – how to do something fun and creative that gets shared and helps promote your REAL projects)

Stumbled across this fun site tonight: it’s basically a book about how to draw camels: http://howtodrawcamels.com/   Except, that’s not all. The author does a bunch of interesting stuff, and some important social work, in Western Africa. But rather than starting a personal blog about himself or his projects, he chose to do something funny and remarkable. Something that is …

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Some awesome quotes for authors (that will make people like you more).

You need to share interesting, valuable content on Twitter, Facebook, Pinterest and other social media sites. Pictures get liked, shared and retweeted more than any other content. But where can you find awesome pictures that are relevant to authors that you can share to gain more followers? Right here! I’m going through my book, Write, Format, Publish, Promote and using …

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Your book is a car, your blog is the driveway (explaining your author website)

I’m working with Laurie Berry Clifford to prepare for her book launch, and we’ve been discussing author websites. I think our conversation is worth sharing. I’ve tried to research this myself but I can’t seem to find a straight answer. It’s about blogging. I’m going to start a blog called Buddha Frog Life. I have no problem understanding how to …

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There is no conspiracy against self-published books – just shitty ones.

This is a short post: I hear a lot of indie authors complaining about how everybody is against them. Reviewers won’t touch their book. They can’t get into bookstores. Everywhere they try to promote their book they hear things like “we don’t work with self-publishing authors.” That can seem like prejudice. It can seem unfair to group all indie authors …

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Everything you think you know about your author website is wrong

I was listening to a session of the Non-Fiction Writers Conference today and the question came up: “How do people find your website?” The answer involved using Google keywords to find out what people are searching for, and then rewrite your content to use more of those search terms. For example, if my book is about is about book marketing, …

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An advertising hack for getting your business in front of the right readers

I don’t do a lot of advertising, but this year I’m planning on attending some writing and author-related conferences to build my platform (I’m even speaking at one). Attendance usually costs a few hundred dollars (plus travel), but necessitates that you actually talk to people, otherwise those valuable face-to-face meetings are wasted. If you’ve built up relationships before hand, meeting …

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