book marketing

Save a lot of money on book marketing

I’m speaking at a book marketing event in Cleveland on Sept. 8th, along with Johnny B. Truant (of “Write, Publish, Repeat.”) Jim Kukral, the organizer and founder of Author Marketing Club, is letting me offer friends a discount code for $49 off the conference – plus lifetime membership to Author Marketing Club (a $295 value, which has a bunch of ... Read More »

10 catastrophic blogging mistakes that I’m still making (and brilliant advice from the experts on how to fix them)

Recently this blog wandered into uncharted territory. I thought I knew something about blogging from a handful of earlier blogging failures. I had a plan and knew a lot about how to do things the right way, some of which I’ve implemented into Creativindie. But because it’s not my main business or a source of revenue, I’ve also been kind ... Read More »

How to draw camels (aka – how to do something fun and creative that gets shared and helps promote your REAL projects)

Stumbled across this fun site tonight: it’s basically a book about how to draw camels: http://howtodrawcamels.com/   Except, that’s not all. The author does a bunch of interesting stuff, and some important social work, in Western Africa. But rather than starting a personal blog about himself or his projects, he chose to do something funny and remarkable. Something that is ... Read More »

Why asking for feedback on your book cover is mostly useless

I tell my book cover clients to get a lot of feedback – especially when they’re starting to commit to an idea I disagree with. Authors can often get too close and personal with their covers; they stare at the options for hours, making decisions, slowly forming a bond that is hard to break. Which means, when they ask for ... Read More »

Some awesome quotes for authors (that will make people like you more).

You need to share interesting, valuable content on Twitter, Facebook, Pinterest and other social media sites. Pictures get liked, shared and retweeted more than any other content. But where can you find awesome pictures that are relevant to authors that you can share to gain more followers? Right here! I’m going through my book, Write, Format, Publish, Promote and using ... Read More »

An easy book marketing hack to help you dominate Pinterest and rule the interwebz

I’ve never really gotten into Pinterest. I’ve started a few times, but I just didn’t “get it.” But today on Facebook I saw a post by John Kremer about how one of his graphics had been repinned by 1,416,972 people and brings over 7,000 people to his website every month. That’s pretty damn amazing for one picture. How it works ... Read More »

Your book is a car, your blog is the driveway (explaining your author website)

I’m working with Laurie Berry Clifford to prepare for her book launch, and we’ve been discussing author websites. I think our conversation is worth sharing. I’ve tried to research this myself but I can’t seem to find a straight answer. It’s about blogging. I’m going to start a blog called Buddha Frog Life. I have no problem understanding how to ... Read More »

There is no conspiracy against self-published books – just shitty ones.

This is a short post: I hear a lot of indie authors complaining about how everybody is against them. Reviewers won’t touch their book. They can’t get into bookstores. Everywhere they try to promote their book they hear things like “we don’t work with self-publishing authors.” That can seem like prejudice. It can seem unfair to group all indie authors ... Read More »

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