book marketing

GDPR regulations for writers using listbuilding giveaways like KingSumo

Most of my author friends have spent the last 2 months freaking out about GDPR. I haven’t commented, because I’m not an expert and I’m not personally concerned. But since I encourage book giveaways to help authors build email lists of targeted readers, a lot of people have been asking specifically whether or not giveaways are still a good idea …

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Email marketing mastery for authors (get more subscribers, increase open rates, decrease unsubscribes, and build an army of loyal fans)

Picture it like this: you’re a poor orphan on a ship with a spoiled princess. Lightning strikes, the ship is going down. You spot another ship not far away. You have to convince the princess to trust you and jump together off the boat. YOU know this is the only way to save her, but she’s not convinced. That’s email …

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How to sell more art and poetry

I made a video review for Cassandra Arnold and it’s worth sharing, because she’s both and artist and a writer, and she’s struggling to get visibility on both or figure out how to sell her poetry books and short stories. I touched on some really interesting book marketing ideas for poets and artists, so I hope it helps some other …

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How to publish a nonfiction book that attracts clients and grows your business

Most business-owners understand the potential of writing a book, they just don’t know what to write about. They usually try to find their “one perfect thing” – which can be hard if you’re not exactly sure what you want to do with your life or business; and of course you want everything to be perfect which can be intimidating. Here’s the …

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Three quick and easy ways to get more book reviews for your self-published books

Getting more book reviews is critical for authors – without at least 10 reviews it’s hard to even give your books away for free. Unless you already have a platform, you should shoot for around 20 before you invest in book marketing, promotion or advertising. But how do you find reviewers? What should you say when you contact them? What …

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How to use BookFunnel and Instafreebie if you’re in Kindle Unlimited (KDP Select and free book giveaways)

For several years I’ve used Instafreebie and BookFunnel to give out ARCs (advanced reader copies) to my email list. Recently however, there have been some KU controversies concerning free book giveaways for authors enrolled in the Kindle Unlimited program. I want to be careful not to break terms or get in trouble with Amazon, so I did some digging. I’d previously received a …

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How to launch a bestselling book without earning any money

Several years ago I published a book on “how to write, format, publish and promote your book without spending any money.” Download the book: PDF VERSION | KINDLE At a book conference recently, one of the most popular talks was on the same subject. I’ve put together tons of resources to help authors publish on the cheap, but it’s worth pointing …

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