book marketing

Are you making this huge mistake with your author website? (Choosing a tagline that attracts your readers)

I made a big mistake with my author website, which I rectify in this video: I chose a “clever” tagline for my website that wasn’t clear, didn’t have any keywords, and didn’t offer my ideal readers the benefits they’re looking for. In this video I talk about branding, keywords, search visibility, getting and keeping traffic, and making sure you’re offering ... Read More »

How to publish a book in 2016 (and make it a bestseller)

It’s a new year! In 2015 I decided to focus on my writing, and this month I’m gearing up to launch my first fiction. I’ve been posting a lot of advanced Amazon hacking and guerrilla book marketing stuff on my blog, but I realized that’s too much for people who are still struggling to finish their first book, get it ... Read More »

8 lies authors tell themselves about book marketing that I’m sick of hearing

This post has a lot of vulgar swearing in it. It’s a new year, I’m purging my frustrations. Whenever I meet new people, I tend to find out pretty quickly that they want to write a book, start an online business, or sell more art. That’s great, I think, I can totally help them to do that. So I start ... Read More »

Groundbreaking new feature allows authors to use Facebook advertising much more effectively in 2016!

Just found out from K-lytics that Facebook advertising has changed and become SO much more effective for book marketing. Previously, authors could only set interests, and Facebook would advertise to anyone with any of those interests. But that means you’re shotgunning your ad out to everyone, even though they might, for example, love Romance Novels but hate Vampire Literature. You’d be hoping ... Read More »

How readers find your book (increasing your Amazon page visibility in Google Search with keywords)

Two things I’m taking very seriously right now, are Amazon search results and Google search results for my upcoming novel. There are lots of ways to add keywords into your Amazon page, to increase the chances that someone on Amazon will discover your book, but it’s also crucial to Google your keywords and see what pops up. When I search for ... Read More »

Reflections on book reviews, cover design, and the inequality of publishing

I noticed something interesting in the book store last night. I’m pretty familiar with YA books, because that’s my genre and I stalk them on Amazon. So I know which ones have hundreds of 5 star reviews and which ones have under 100 reviews and a four star average. I’d been assuming that most people buy their books online, which ... Read More »

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