book marketing

A simple 10-step book launch plan you can easily use to outrank bestselling authors.

I tend to go overboard with my courses and tutorials, and am trying to simplify.  Today I’m at the San Francisco writer’s conference and I keep finding myself repeating my book launch formula to authors. I told one writer, “Authors don’t like book marketing because they think it means telling strangers about your book.” She said, “But that’s what book ... Read More »

The #1 mistake self-publishing authors make with their book marketing

This isn’t actually a huge deal, but my recent book on book marketing isn’t doing so well (ranking at around 5ok). But that’s embarrassing because books about book marketing should do well, right? I mean, if it’s a good book and they guy knows about book marketing, it should be smoking! But that’s not true, because, as I point out ... Read More »

Not all marketing is spam (and not all spam is marketing)

This week a few issues have brought up an issue that needs mentioning. I think there’s a reluctance in high-brow literary circles towards money, or marketing, or sales. Many indie authors talk about craft or quality but hate the idea of marketing their books. “Profit” is not the intended result of writing and publishing, for many authors, even traditionally published ... Read More »

Writing for market is not selling out (how to write books that sell)

For the past year, authors have been skeptical of the way I’m writing and marketing my books. They are skeptical of giving away my books for free, which I’ve done, and also trying to write and publish books quickly that satisfy a particular market. There are reasons for their skepticism, but they are mostly based on the romantic ideology that ... Read More »

I missed my Kindle preorder window… so Guerrilla Publishing is free!

I really thought I was going to make it this time. I put my book Guerrilla Publishing up for preorder a few months ago but haven’t had time to work on it. But I pulled things together in the last few days, was *mostly* finished editing it, and tried to upload it with 4 minutes left to go. Unfortunately, it ... Read More »

How to do a newsletter swap to reach more readers (and sell more books)

This is my first year of publishing fiction – so I concentrated on building a big list and was very careful with what I shared. However, now that I’m focused on my books generating income, I’m prepared to promote other (talented) authors in my genre to my list, in exchange with them promoting my books to their list. This is ... Read More »

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