book cover design

Grow your email list with these optin offer templates (reader magnets)

Recently Nick Stephenson and Joanna Penn have been talking about “reader magnets” – or list building by giving people a reason to follow you (usually a free ebook). This isn’t a new tactic, I’m pretty sure I stressed it in Book Marketing is Dead over a year ago, but I still see very few authors doing it well. Part of the …

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This My Little Pony episode perfectly defines the client-designer relationship

My friend Amy (@ALSVossler) emailed recently to tell me about a My Little Pony episode she’d been watching. I’ll let her give you the details: “I found myself thinking, “Oh my goodness! This is Derek Murphy’s life in My Little Pony format!” “The premise is that a dress designer generously agrees to make fancy formal dresses for her five friends (for …

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Why you shouldn’t make a paperback (print) version available before you launch your book

This is an older post, but my position is unchanged: I’ve even seen this strategy adopted from people with large platforms: Get the ebook out quick, make sure it sells and leave time to fix stray typos, or unclear passages (edit/add depending on reader feedback and reviews. THEN make a very nice, perfect print book when you’re sure you’ll never …

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Awesome Indie Books (A Criticism of Book Awards and Seals)

Today on Facebook I saw a post about the Awesome Indies website, which just relaunched with a new design. I support indie authors and want them to succeed, and I like the idea of indie authors grouping together and doing cool things. The intention Awesome Indies is noble: lots of people are publishing crappy books. Awesome Indies will sort out …

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What happened to Createspace’s book cover design prices? (How much does book cover design cost?)

I’m thinking of raising my prices again, and looking around to check the “going rate” for book cover design. On my book covers site I make a big deal of pointing out that my covers are cheaper than createspace’s $1049 Custom Cover Premier Plus. But I just checked and that cover design option has disappeared. They used to have an even more expensive illustrated …

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Why I hate Cover Wars and Book Cover Contests

Cover design contests and “cover wars” are becoming a staple of indie book promotion and marketing. For awhile I’ve been quietly voicing concern but I thought it about time to take a stronger position. Here’s why: 1. The underlying assumption behind book cover contests and cover wars is that the best designed cover will win. This is rarely true. Instead, it’s a popularity …

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How BookTrope made me realize the publishing industry are all pirates

Can someone explain Booktrope to me? I don’t get it. It looks like people can volunteer to be part of a creative time to produce the book, then earn a percentage of the sales revenue (and, apparently they only publish quality books that the community has supported, which means a better chance of revenue.) If I design the book cover …

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