book cover design

7 ways to hack Amazon’s “also bought” section and triple your book sales

An author friend of mine used a phrase this week I hadn’t heard before: he said I need to make sure “my also-boughts were clean.” If you just drive your friends and family to your book during launch, your book will start showing up next to whatever else they bought on Amazon recently. Also-boughts are huge drivers of Amazon. After …

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Can Hugh Howey teach us anything about book cover design?

Today I saw that Hugh Howey had posted an article on book cover design. “That’s cool,” I think. Hugh Howey is one of the most successful self-publishing authors in the world. He started out with pretty unprofessional book covers that embody the design tastes of most indie authors (they focus on scenes and symbolism and details, instead of being simple …

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A new reflection on image copyrights and legal issues with book cover design

Today I saw this post about Richard Prince taking other people’s Instagram photos without permission or warning and selling them in a New York art gallery for $90,000 each. It’s not his first offence: he’s previously taken photos from magazines or from other photographers and changed them just a little bit (like cutting out and swapping them figures). He’s been …

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Content or Keywords? How to write a book subtitle or tagline that grabs readers by the throat

The title of this post is a little too violent, but it exemplifies the purpose of this post: your subtitles and taglines need to engage readers. Firstly: a subtitle is usually what goes on a non-fiction book, and non-fiction book readers are mostly looking for information and content, so you need to focus on keywords (sort of, more on that later). A …

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AuthorHouse’s Tips on Cover Design Demonstrates their Terrible Covers

I’m finishing up a Udemy course on book cover design and uploading some videos to YouTube. My videos aren’t very professional or well done, and I don’t have a lot of followers, but at least my cover designs don’t suck. This video from AuthorHouse, on the other hand, uses dozens of very ugly, unprofessional book cover designs as examples of “Good” …

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This is why your self-published book looks unprofessional (and how to fix it)

  Indie authors have gotten much better at understanding the importance of a professionally designed book, and many of them are hiring quality designers to help make their book look just as good as any other in the bookstore. To differentiate their books from the self-published horde, however, traditional publishers have increasingly been using specialty printing options unavailable to indie …

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7 foolproof design tips to crush your book cover design

I was chatting with friends at the London Book Fair when one of them reminded me of a presentation on book cover design; which I felt duty bound to attend. Frankly, I wasn’t expecting much, since I consider the cover design strategies I recommend for indie authors to be avant garde and not mainstream. But Damien Horner (@Damienhorner) delivered a 5 minute …

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How to make 3D book cover mockups for book marketing, and for 99cent or KDP free promotions.

UPDATE: After months of work, we’ve just launched the coolest online 3D book cover creator in the world. It’s amazing, and totally free. Go check it out! My graphic design skills give me a huge advantage for book marketing. It’s almost unfair. That’s why for years I’ve wanted some free online tools you can use to catch up. I don’t …

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