book cover design

Createspace vs. Lightning Source Print Quality BATTLE (comparison)

I asked illustrator Jessica Warrick to help me out testing print quality between Lightning Source and Createspace for her new book, 50 Happy Things. Previously, I’ve always heard that LS has slightly better print quality, but I haven’t recommended it because it’s a pain to work with and the assumed benefits aren’t really worth it.   HOWEVER, in this side-by-side ... Read More »

How to design 3D book promotion graphics with Google Slides (FREE TEMPLATES!)

I’ve been trying to find a way for authors to make better graphics for a long time – for book covers mostly, but also for book promotion graphics and 3D mockups. I’m still trying to find the *perfect* online design solution, but one thing I’m excited about is using Google Slides for design – there’s a lot of functionality, tons ... Read More »

Publishing experiments – why I redesign my covers for more sales

Today I redid some of my covers. I’ve actually gone through at least 5 covers for Shearwater (my YA mermaid romance novel), and since publishing part one I haven’t been happy with it. Even though most people like it, and it performs OK, I wanted something stronger. But people are asking me why – why switch covers? Isn’t that bad for ... Read More »

Book cover design is NOT subjective

I see a lot of authors asking for feedback between a few cover design choices. This always has mixed results, since people on Facebook don’t know anything about book cover design, they probably aren’t your target market, they probably aren’t ideal readers of your genre, and they aren’t designers. So what inevitably happens is, authors think, “The results are pretty ... Read More »

Reflections on book reviews, cover design, and the inequality of publishing

I noticed something interesting in the book store last night. I’m pretty familiar with YA books, because that’s my genre and I stalk them on Amazon. So I know which ones have hundreds of 5 star reviews and which ones have under 100 reviews and a four star average. I’d been assuming that most people buy their books online, which ... Read More »

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