book cover design

How to launch a bestselling book without earning any money

Several years ago I published a book on “how to write, format, publish and promote your book without spending any money.” Download the book: PDF VERSION | KINDLE At a book conference recently, one of the most popular talks was on the same subject. I’ve put together tons of resources to help authors publish on the cheap, but it’s worth pointing …

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Createspace vs. Lightning Source Print Quality BATTLE (comparison)

I asked illustrator Jessica Warrick to help me out testing print quality between Lightning Source and Createspace for her new book, 50 Happy Things. Previously, I’ve always heard that LS has slightly better print quality, but I haven’t recommended it because it’s a pain to work with and the assumed benefits aren’t really worth it.   HOWEVER, in this side-by-side …

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Publishing experiments – why I redesign my covers for more sales

Today I redid some of my covers. I’ve actually gone through at least 5 covers for Shearwater (my YA mermaid romance novel), and since publishing part one I haven’t been happy with it. Even though most people like it, and it performs OK, I wanted something stronger. But people are asking me why – why switch covers? Isn’t that bad for …

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Book cover design is NOT subjective

I see a lot of authors asking for feedback between a few cover design choices. This always has mixed results, since people on Facebook don’t know anything about book cover design, they probably aren’t your target market, they probably aren’t ideal readers of your genre, and they aren’t designers. So what inevitably happens is, authors think, “The results are pretty …

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Reflections on book reviews, cover design, and the inequality of publishing

I noticed something interesting in the book store last night. I’m pretty familiar with YA books, because that’s my genre and I stalk them on Amazon. So I know which ones have hundreds of 5 star reviews and which ones have under 100 reviews and a four star average. I’d been assuming that most people buy their books online, which …

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