blogging

The definitive indie author guide to author websites that attract and convert

Today we did an awesome live class on building a bestselling author website, including topics to writing about, content marketing, getting more traffic and email subscribers, and design and branding. One of the things I recommended was to write articles, then turn those into Powerpoints for SlideShare, then record yourself talking about it for YouTube, then breaking them into individual …

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Whine or shine (how much of your struggle should you share?)

I just read a blog post from a self-styled “international marketing expert” that rubbed me the wrong way. It was basically a rant against helping other people for free, when she had courses for that, and they should pay her, dammit! I understand that people want to be protective of their content… but I often tell artists and authors that …

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How to get more traffic without alienating everybody

Recently I recommended to an author that they review books in their genre. His concern was, authentic reviews are rarely all positive, and he doesn’t want to do bullshit fake positive reviews. The main point I was making, is – if you aren’t famous and nobody has heard of your book – blogging about yourself, your life and your books …

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6 things your author website needs to do that you’ve never even considered

Hopefully you’ve figured out that you want your authors website to sell books. Maybe you also know you need to get people to sign up to your email list somehow. But here are 5 other important things you’ve probably never thought about. 1. Get out of the way You’re a writer, not a photographer or a sculptor or an artist …

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99 WordPress themes for indie author websites that will actually sell books

I wrote recently about why you should use WordPress for your author website. Now allow me to recommend some themes that might work for you. But first, let me make sure you’re in the right place: #1. You are not a celebrity If you are, then you can make a totally personalized expensive website with bells and whistles, because your …

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