Author Archives: Derek Murphy

Derek Murphy is a book designer with a Ph.D. in Literature. He's been featured on CNN and spoken at dozens of writing conferences around the world. These days he mostly writes young adult fantasy and science fiction, while helping authors build profitable publishing platforms. Find me

I missed my Kindle preorder window… so Guerrilla Publishing is free!

I really thought I was going to make it this time. I put my book Guerrilla Publishing up for preorder a few months ago but haven’t had time to work on it. But I pulled things together in the last few days, was *mostly* finished editing it, and tried to upload it with 4 minutes left to go. Unfortunately, it ... Read More »

How to do a newsletter swap to reach more readers (and sell more books)

This is my first year of publishing fiction – so I concentrated on building a big list and was very careful with what I shared. However, now that I’m focused on my books generating income, I’m prepared to promote other (talented) authors in my genre to my list, in exchange with them promoting my books to their list. This is ... Read More »

What is “native content” and how do you do it? (an example from M&Ms)

Advertising doesn’t work that well anymore. People resent it. Or, maybe that’s not exactly true, but let’s say conversion is down. For many businesses, advertising doesn’t work as well as it used to. People want truer, more authentic experiences. So the best way to reach customers is to put a piece of content into the platforms they’re already using, without ... Read More »

A step-by-step book launch checklist (premarketing to make your book a bestseller)

I’ve been meaning to share a book launch checklist for months (years?) but this question popped up in one of my private Facebook groups and I thought I should answer. I am releasing a book soon but still don’t have the comprehensive “what that should entail” list. I’ve been starting to line up advance reviews, paperback copy, so they can ... Read More »

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