Derek Murphy

Derek Murphy is a book editor turned book designer with a Ph.D. in Literature. He's been featured on CNN and spoken at dozens of writing conferences around the world. These days he mostly writes young adult fantasy and science fiction, while helping authors write and publish bestselling books. FREE GUIDE: Sell your work without selling out.

How to turn your book into a Powerpoint, Image Quotes and YouTube video for book marketing glory (for under $100)

I’ve known I needed to be using SlideShare for some time, but haven’t mustered the motivation to complete the labor intensive task of making Powerpoint presentations. If you’ve never heard of SlideShare, it’s like YouTube for Powerpoints. It’s automatically connected with LinkedIn, so you can publish your presentation to your LinkedIn profile. And you can multiply the powerful book marketing …

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Do we live in a post-plagiarism word?

Today I read two articles. The first is the plagiarism case indie author Rachel Ann Nunes raised against Tiffanie Rushton, an elementary school teacher. Tiffanie allegedly took Rachel’s self-published book, added some sex scenes and republished it as her own. Rachel has already spent $20,000 in court fees and is using PRweb.com to get the word out so she can raise $100,000 …

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How to hack your way to the top of any Amazon bestseller category with free and cheap books

I keep telling people to make their books free, followed by 99cents, and they keep ignoring me. So here’s a short case study to show how freaking effective pricing hacks can be for dominating Amazon.   Take a look at #2 up there, the “Feel Good Myth.” Prime real estate you couldn’t even buy – top of the bestseller lists, …

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This is why book marketing packages don’t work

I see a lot of small publishing companies and book publicity “experts” offering book marketing packages that look something like this: Standard Author website Fan e-mail list for your website Social media accounts with weekly updates (Facebook, Twitter, LinkedIn, and Google+) Search engine optimization Book listing on Goodreads, Shelfari, and other book listing sites Amazon book promotion and management News …

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