Author Archives: Derek Murphy

I help authors and artists turn their passions into full-time businesses, make a bigger impact, and blaze a luminous trail of creative independence. Right now I'm in Taiwan finishing a PHD in Literature, writing several books, and managing a handful of online businesses. Find me

Why asking for feedback on your book cover is mostly useless

I tell my book cover clients to get a lot of feedback – especially when they’re starting to commit to an idea I disagree with. Authors can often get too close and personal with their covers; they stare at the options for hours, making decisions, slowly forming a bond that is hard to break. Which means, when they ask for ... Read More »

Book cover clichés: why using them will actually help you sell more books

Recently I’ve seen some articles circulating about “Book Cover Clichés” which put a handful of book cover designs from the same genre together to point out the similarities. The point of such articles, I infer, is to shame those cover designers who went for the easy, the obvious, the “cliché” designs instead of trying to make something more unique and ... Read More »

How to make a full print book cover in Microsoft Word for Createspace, Lulu or Lightning Source

At the end of 2013 I put out a package of DIY book cover templates in Microsoft Word and revolutionized publishing with a how-to guide to designing amazing book covers in an easy to use program you’re already familiar with. But it took me a while longer to figure out how to customize your front cover into a full print ... Read More »

Some awesome quotes for authors (that will make people like you more).

You need to share interesting, valuable content on Twitter, Facebook, Pinterest and other social media sites. Pictures get liked, shared and retweeted more than any other content. But where can you find awesome pictures that are relevant to authors that you can share to gain more followers? Right here! I’m going through my book, Write, Format, Publish, Promote and using ... Read More »

An easy book marketing hack to help you dominate Pinterest and rule the interwebz

I’ve never really gotten into Pinterest. I’ve started a few times, but I just didn’t “get it.” But today on Facebook I saw a post by John Kremer about how one of his graphics had been repinned by 1,416,972 people and brings over 7,000 people to his website every month. That’s pretty damn amazing for one picture. How it works ... Read More »

Your book is a car, your blog is the driveway (explaining your author website)

I’m working with Laurie Berry Clifford to prepare for her book launch, and we’ve been discussing author websites. I think our conversation is worth sharing. I’ve tried to research this myself but I can’t seem to find a straight answer. It’s about blogging. I’m going to start a blog called Buddha Frog Life. I have no problem understanding how to ... Read More »

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