Author Archives: Derek Murphy

Derek Murphy is a book designer with a Ph.D. in Literature. He's been featured on CNN and spoken at dozens of writing conferences around the world. These days he mostly writes young adult fantasy and science fiction, while helping authors build profitable publishing platforms. Find me

Do we live in a post-plagiarism word?

Today I read two articles. The first is the plagiarism case indie author Rachel Ann Nunes raised against Tiffanie Rushton, an elementary school teacher. Tiffanie allegedly took Rachel’s self-published book, added some sex scenes and republished it as her own. Rachel has already spent $20,000 in court fees and is using PRweb.com to get the word out so she can raise $100,000 ... Read More »

What do you think about Medium’s writing contest for Nanowrimo authors

Just saw this on Twitter: Medium is appealing to Nanowrimo authors to boost traffic. That in itself isn’t a big deal. Around 400,000 writers participated in Nanowrimo this year. That’s an easy, clear target. I appealed to some of the same target with my 30 covers in one day stunt. And we put out a free book on self-editing over ... Read More »

How to hack your way to the top of any Amazon bestseller category with free and cheap books

I keep telling people to make their books free, followed by 99cents, and they keep ignoring me. So here’s a short case study to show how freaking effective pricing hacks can be for dominating Amazon.   Take a look at #2 up there, the “Feel Good Myth.” Prime real estate you couldn’t even buy – top of the bestseller lists, ... Read More »

This is why book marketing packages don’t work

I see a lot of small publishing companies and book publicity “experts” offering book marketing packages that look something like this: Standard Author website Fan e-mail list for your website Social media accounts with weekly updates (Facebook, Twitter, LinkedIn, and Google+) Search engine optimization Book listing on Goodreads, Shelfari, and other book listing sites Amazon book promotion and management News ... Read More »

6 things your author website needs to do that you’ve never even considered

Hopefully you’ve figured out that you want your authors website to sell books. Maybe you also know you need to get people to sign up to your email list somehow. But here are 5 other important things you’ve probably never thought about. 1. Get out of the way You’re a writer, not a photographer or a sculptor or an artist ... Read More »

6 reasons why everyone is totally wrong about author websites (and it’s killing your book sales!)

If you are publishing a book and thinking about getting an author website designed, you probably having something fancy in mind – something glossy and sleek and professional, fully customized to match your brand and genre and book. Something totally amazing. Because that’s what all the bestselling authors with big platforms have. And so author website making companies usually offer something ... Read More »

This My Little Pony episode perfectly defines the client-designer relationship

My friend Amy (@ALSVossler) emailed recently to tell me about a My Little Pony episode she’d been watching. I’ll let her give you the details: “I found myself thinking, “Oh my goodness! This is Derek Murphy’s life in My Little Pony format!” “The premise is that a dress designer generously agrees to make fancy formal dresses for her five friends (for ... Read More »

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