Author Archives: Derek Murphy

Derek Murphy is a book designer with a Ph.D. in Literature. He's been featured on CNN and spoken at dozens of writing conferences around the world. These days he mostly writes young adult fantasy and science fiction, while helping authors build profitable publishing platforms. Find me

How to remove negative book reviews from Amazon (with Kindle’s “most helpful” feature)

Amazon is at war with authors. And that’s OK: their revenue comes from readers, and they want to make sure readers keep buying books, which means giving them books they won’t be disappointed with. That’s why Amazon has been removing any reviews from people who have any possible connection with the author. Which kind of sucks, because it means that ... Read More »

How to us “taster texts” & “nibble novels” to build your list and grow your author platform

If you’re any kind of writer, you’ve probably heard the phrase, “show don’t tell.” It basically means, don’t tell readers what happened, or why it matters, or how the characters feel about it. You need to demonstrate those things with good writing, and by letting the scene and action and characters show readers what’s happening directly, without you getting in the ... Read More »

How to convert accidental blog traffic into raving fans (with Jeff Walker and Leadpages)

I’ve been running this blog, and several other websites, without ever focusing on earning money. That’s a mistake for two reasons. 1. It means I’m more focused on myself than on finding out what readers want and giving it to them. 2. It means I didn’t pay attention to conversion rates. Conversion rates = getting accidental blog traffic to stick ... Read More »

11 reasons you need a life and business coach NOW

I can always tell when I’m speaking to a life coach. They ask a lot of questions. They are very focused on what I’m actually saying, and what’s behind what I’m saying. They are looking for negative thought patterns, unrealistic expectations, too much energy or worry being focused on the wrong projects… so that they can offer suggestions. Life coaches ... Read More »

Whine or shine (how much of your struggle should you share?)

I just read a blog post from a self-styled “international marketing expert” that rubbed me the wrong way. It was basically a rant against helping other people for free, when she had courses for that, and they should pay her, dammit! I understand that people want to be protective of their content… but I often tell artists and authors that ... Read More »

Is creativity an innate talent or a skill? (Genius and your star sign).

Most creativity experts today agree that creativity is not something you’re born with; it’s something you do. Anybody can be creative. This is a pleasant, inspiring, modern and democratic view – but it flies in the face of nearly 3000 years of scholarly study of creativity, psychology and human nature. In this post I’m going to share some research that ... Read More »

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