Author Archives: Derek Murphy

Derek Murphy is a book designer with a Ph.D. in Literature. He's been featured on CNN and spoken at dozens of writing conferences around the world. These days he mostly writes young adult fantasy and science fiction, while helping authors build profitable publishing platforms. Find me

ALL self-publishing is a SCAM. It’s “impossible” to earn any money!

The title of this post is tongue-in-cheek, but it highlights an important issue. A lot of authors have been burned by predatory publishing companies, marketing firms or services promising the world and delivering little. Usually, authors spend way too much on their first book and see no results, then spend two years figuring out what went wrong, before finally learning ... Read More »

SciFi and Fantasy authors, win a 300K email blast! (newsletter trade giveaway)

I’ve talked before about how doing boxsets and anthologies can be great for building your author platform – not only to reach more readers, but also to build long term relationships with other authors in your genre. And I’ve talked a lot about doing book giveaways to encourage shares and promotion; and also about doing newsletter swaps to reach more readers. ... Read More »

How to get more customers and clients (by meeting them where they are)

Recently I figured out that far more people are searching for “how to write a book” than “how to market a book” – because far more people want to write books than people who actually finish writing one. The insight I gained from that was, I can’t just be targeting clients and customers where I want to reach them. There’s a ... Read More »

How to design 3D book promotion graphics with Google Slides (FREE TEMPLATES!)

I’ve been trying to find a way for authors to make better graphics for a long time – for book covers mostly, but also for book promotion graphics and 3D mockups. I’m still trying to find the *perfect* online design solution, but one thing I’m excited about is using Google Slides for design – there’s a lot of functionality, tons ... Read More »

March writing challenge! Race other authors – sprint for prizes

I’m a slow writer… I published two books in January but have been mostly brain-dead since. I even pushed back the preorder for my next book… but now it’s got to get done. To encourage myself to write more in March, I’m sponsoring a writing challenge. Two months ago I was on a cruise with some writers and we decided ... Read More »

How to make money by publishing and selling short stories and short books on Amazon

There is a demand for publishing short stories, but the money is in ebooks. Specifically, Amazon’s “short reads” section, which is broken down by reading time for books less than 100 pages. This week I got to peak at a report from k-lytics.com, who analysed more than 14,000 books to assess the commercial attractiveness of 144 Kindle Short Read categories. ... Read More »

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