Author Archives: Derek Murphy

Derek Murphy is a book designer with a Ph.D. in Literature. He's been featured on CNN and spoken at dozens of writing conferences around the world. These days he mostly writes young adult fantasy and science fiction, while helping authors build profitable publishing platforms. Find me

Reflections on book reviews, cover design, and the inequality of publishing

I noticed something interesting in the book store last night. I’m pretty familiar with YA books, because that’s my genre and I stalk them on Amazon. So I know which ones have hundreds of 5 star reviews and which ones have under 100 reviews and a four star average. I’d been assuming that most people buy their books online, which ... Read More »

Super easy book marketing that actually earns money

I want to give a shout out to a couple examples of great content marketing for authors I’ve seen recently. Check this out by YA author Jenetta Penner: Best YA books based on fairy tales. It’s just a list of bestselling books in her genre; and comes with a great image (probably made on Canva.com) which makes it more appealing. The image ... Read More »

14 ways to get more likes, comments, shares and engagements on Facebook

This is something I’m going to start working on, but don’t do well yet. Basically, Facebook controls who sees your content. Even if you have a lot of followers, they aren’t seeing your stuff. You can increase the visibility you get based on engagement – if people comment, like or share your posts, Facebook will automatically share your content with ... Read More »

134 publishing questions answered (the ULTIMATE resource guide on how to self-publish and market a bestselling book)

If you’re interested in publishing or self-publishing a book, you’ve probably got a lot of questions. There are so many tools, resources and services offering tips and information. How does it all work? How do you put a book together, get it out into the world, and get people to buy it? You might have questions like… How do I ... Read More »

How much does book editing cost? And are you getting ripped off?

Last year I started on online controversy with an article suggesting that indie authors shouldn’t pay for editing. What I mean in the post, which you should read (the comments too!), is that paying a lot of money to get a book edited may not be a smart business decision if your book isn’t going to sell. I also disagree with the ... Read More »

My fiction writing

If you like mermaids, vampires, angels, zombies, revolution, Faustian motifs (the dangers of technology) and post-apocalyptic settings and scenarios, you may enjoy my fiction writing… and I want to give you some books for free. I use my fiction to experiment with guerrilla marketing tactics, but I hope they will entertain and captivate you. Here are the ones I’m working on ... Read More »

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