Author Archives: Derek Murphy

Derek Murphy is a book designer with a Ph.D. in Literature. He's been featured on CNN and spoken at dozens of writing conferences around the world. These days he mostly writes young adult fantasy and science fiction, while helping authors build profitable publishing platforms. Find me

How I used giveaways to run the greatest book launch of all time (1000+ reviews, 100K downloads, starting from zero platform).

Full disclosure: I wrote the title of this post in 2015, before I’d actually published any fiction, so 1000 reviews and 100K downloads was my intended outcome, the biggest goal I could dream off. That said, a year and a half later, I’ve gotten far more than 100K downloads (194179, to be exact) and do have over 1000 reviews – but ... Read More »

How to write a blurb, back cover copy or sales description for your book that converts

I’m working through the material for my next course, Guerrilla Publishing, but this part is too important not to share for everyone. I keep saying, if you’re not selling books, it’s almost always because of your cover, blurbs or # of reviews. I’ve made tons of videos (and a free course) on cover design, and I recently posted a video on ... Read More »

Book giveaway software, for authors by authors!

For the past year I’ve been using giveaways to build my platform – resulting in my shares, more engagement, more traffic, a huge email list and more book sales. It works great. Here’s the problem: Most authors don’t know how to use book giveaways well. Most software is expensive.  I now use KingSumo, which is best for viral sharing and ... Read More »

The really weird tricks I use to write and publish bestselling books

Recently I realized my whole process for publishing bestselling books is completely backwards. At a party in Medellin recently, a guy said “wow, you’ve hacked publishing!”  I don’t like being called a hack because there’s an assumption that it means I’m putting out poor quality books to trick or fool readers.  (Steven Pressfield calls anyone who writes for an audience the ... Read More »

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