Author Archives: Derek Murphy

I help authors and artists turn their passions into full-time businesses, make a bigger impact, and blaze a luminous trail of creative independence. Right now I'm in Taiwan finishing a PHD in Literature, writing several books, and managing a handful of online businesses. Find me

How to make money by publishing and selling short stories and short books on Amazon

There is a demand for publishing short stories, but the money is in ebooks. Specifically, Amazon’s “short reads” section, which is broken down by reading time for books less than 100 pages. This week I got to peak at a report from k-lytics.com, who analysed more than 14,000 books to assess the commercial attractiveness of 144 Kindle Short Read categories. ... Read More »

How to price your product or services (psychological tricks to raise your rates)

I’ve been making a living online for almost a decade, but I still have trouble pricing my services and offers. I usually focus on making everything a good deal. I include lots of bonuses and options to make the value seem incredible. I also tend to price low. This is probably a mistake. I see book coaches or other people offering ... Read More »

A simple 10-step book launch plan you can easily use to outrank bestselling authors.

I tend to go overboard with my courses and tutorials, and am trying to simplify.  Today I’m at the San Francisco writer’s conference and I keep finding myself repeating my book launch formula to authors. I told one writer, “Authors don’t like book marketing because they think it means telling strangers about your book.” She said, “But that’s what book ... Read More »

The #1 mistake self-publishing authors make with their book marketing

This isn’t actually a huge deal, but my recent book on book marketing isn’t doing so well (ranking at around 5ok). But that’s embarrassing because books about book marketing should do well, right? I mean, if it’s a good book and they guy knows about book marketing, it should be smoking! But that’s not true, because, as I point out ... Read More »

How to disable page flip in Kindle ebooks (without Vellum)

  Last year I reported on how Kindle’s new page-flip feature might be screwing up earnings for authors in KU. Since then, things have improved somewhat for some authors, while others are still seeing fishy things happen with their page reads. So how do you disable page reads for your book altogether so you can stop worrying about it? Many authors have ... Read More »

Not all marketing is spam (and not all spam is marketing)

This week a few issues have brought up an issue that needs mentioning. I think there’s a reluctance in high-brow literary circles towards money, or marketing, or sales. Many indie authors talk about craft or quality but hate the idea of marketing their books. “Profit” is not the intended result of writing and publishing, for many authors, even traditionally published ... Read More »

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