This is why book marketing packages don’t work

I see a lot of small publishing companies and book publicity “experts” offering book marketing packages that look something like this: Standard Author website Fan e-mail list for your website Social media accounts with weekly updates (Facebook, Twitter, LinkedIn, and Google+) Search engine optimization Book listing on Goodreads, Shelfari, and other book listing sites Amazon book promotion and management News ... Read More »

6 things your author website needs to do that you’ve never even considered

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Hopefully you’ve figured out that you want your authors website to sell books. Maybe you also know you need to get people to sign up to your email list somehow. But here are 5 other important things you’ve probably never thought about. 1. Get out of the way You’re a writer, not a photographer or a sculptor or an artist ... Read More »

6 reasons why everyone is totally wrong about author websites (and it’s killing your book sales!)

author website design

If you are publishing a book and thinking about getting an author website designed, you probably having something fancy in mind – something glossy and sleek and professional, fully customized to match your brand and genre and book. Something totally amazing. Because that’s what all the bestselling authors with big platforms have. And so author website making companies usually offer something ... Read More »

This My Little Pony episode perfectly defines the client-designer relationship

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My friend Amy (@ALSVossler) emailed recently to tell me about a My Little Pony episode she’d been watching. I’ll let her give you the details: “I found myself thinking, “Oh my goodness! This is Derek Murphy’s life in My Little Pony format!” “The premise is that a dress designer generously agrees to make fancy formal dresses for her five friends (for ... Read More »

99 WordPress themes for indie author websites that will actually sell books

author websites wordpress

I wrote recently about why you should use WordPress for your author website. Now allow me to recommend some themes that might work for you. But first, let me make sure you’re in the right place: #1. You are not a celebrity If you are, then you can make a totally personalized expensive website with bells and whistles, because your ... Read More »

How to easily market your book, for free! (Just kidding – that doesn’t work.)

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For the last couple of years I’ve been helping authors market books. But I haven’t really offered book marketing services. That’s because the best marketing is done by you. There are some things you can outsource, and you could pay for advertising or promotions, but real, long-term, successful, author platform building strategies – that sell tons of books easily – ... Read More »

Why you shouldn’t make a paperback (print) version available before you launch your book

print books vs. ebooks

I’ve heard the argument being passed around, quite frequently by some indie authors, that you need to put up a print version of your book before you start your marketing, for these reasons: 1. Having the print book available makes you look more professional and trustworthy – it must be good if you spent the time and money to make ... Read More »

Today’s the Day! (March to Bestseller – Nov. 7th )

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  My last post was grumpy. I don’t like being negative and grumpy… But I often find, when I am, some people understand exactly what I’m going through. And I don’t want to shy away from critical, important issues just because they’re uncomfortable or negative. And I’m a Capricorn (on the cusp with Sagittarius) so I swing widely between zealous, blinded-by-starlight ... Read More »