How to make 3D book cover mockups for book marketing, and for 99cent or KDP free promotions.

flowers1

My graphic design skills give me a huge advantage for book marketing. It’s almost unfair. That’s why for years I’ve wanted some free online tools you can use to catch up. I don’t think Photoshop prowess should be a publishing requirement. You can always get cheap work done on Fiverr, but wouldn’t it be cool if you could just make ... Read More »

How to become a bestselling famous novelist (truth and formula in fiction writing)

famous novelist

I got sucked into a novel yesterday, which I rarely do. The writing is great. Opening sentence: “In strewn banners that lay like streamers from a longago parade the sun’s fading seraphim rays gleamed onto the hood of the old Ford and ribboned the steel with the meek orange of a June tomato straining at the vine.” But it’s not ... Read More »

Grow your email list with these optin offer templates (reader magnets)

optin1

Recently Nick Stephenson and Joanna Penn have been talking about “reader magnets” – or list building by giving people a reason to follow you (usually a free ebook). This isn’t a new tactic, I’m pretty sure I stressed it in Book Marketing is Dead over a year ago, but I still see very few authors doing it well. Part of the ... Read More »

A travel itinerary based on the 2015 schedule of international book fairs

I don’t remember exactly how we decided to move to Prague; we were in Bangkok talking to Simon Whistler (Rocking Self-Publishing Podcast) and I’m tired of Taiwan – mostly because, I need to be surrounded with people excited about similar projects and there are extremely few self-publishers here. And now suddenly it’s 2015, and I have a ton of work ... Read More »

Chef and Frank: The Two Best Movies of 2014 on Art and Creativity (and how they propagate unhealthy stereotypes)

frank movie review

The world is changing quickly, and a large part of that change is the shift from standard 9 to 5 career jobs to life-affirming, self-fulfilling creative small businesses. But the edge between creative expression and commercial success is a harrowing journey demanding delicate and dangerous balance. Can our love for creation persist amid client demands and expectations? Should we be ... Read More »