I’m a villain, and I’m proud of it (INTJ’s aren’t evil)

I’m writing this post in response to a new infographic dividing up the Myers-Briggs personality types into Harry Potter characters. First of all, I don’t think Malfoy actually fits the INTJ personality type, actually. But I do think “strategists” are usually misunderstood and often villainized. Recently I’ve noticed feelings of guilt when I share my plans, because I’m always thinking ... Read More »

Can a good press release really help you sell a TON of books?

A few years ago I wrote a post about how authors can use press releases to actually sell books. But the main takeaway was that authors shouldn’t try and do a press release because most of the time, they haven’t actually done anything newsworthy. I’ve somewhat modified my position, because: doing a press release might get lots of good backlinks ... Read More »

How I used giveaways to run the greatest book launch of all time (1000+ reviews, 100K downloads, starting from zero platform).

Full disclosure: I wrote the title of this post in 2015, before I’d actually published any fiction, so 1000 reviews and 100K downloads was my intended outcome, the biggest goal I could dream off. That said, a year and a half later, I’ve gotten far more than 100K downloads (194179, to be exact) and do have over 1000 reviews – but ... Read More »

How to write a blurb, back cover copy or sales description for your book that converts

I’m working through the material for my next course, Guerrilla Publishing, but this part is too important not to share for everyone. I keep saying, if you’re not selling books, it’s almost always because of your cover, blurbs or # of reviews. I’ve made tons of videos (and a free course) on cover design, and I recently posted a video on ... Read More »

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